Have you ever seen a commercial that just sticks with you because it is making a message that transcends the product it is selling, or attempting to sell to consumers? I have a few, but one of them for me is a commercial for Wolf stoves, a top of the line appliance company. Years ago, I saw this commercial, where this “spirit,” was watching a woman prepare an ambitious meal in her apparently new Wolf stove. He was trying to place doubts in her mind that she could prepare what they wanted one to believe was a challenging dish to prepare. Eventually, her faith in herself and her confidence in her abilities caused him to leave and she continued on with the preparation of her meal.

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